I'm Aldo... A digital design  professional for tech and experiences.  Based in LA ✨

A glimpse of some of my favorite work from agencies, consulting, and start-ups... High level snapshots of work that involved many talented team members. My roles have spanned from individual contributor, lead, and head of design. I share a bit on my approach, thinking on design, and how I work.

 Project types I've been on:
⌚️ Wearbles and whitelabel app platforms (UX, UI, Wearables)
🏆 Implementing new tech into physical products (NFC, UX, UI)
✨ Digital design for innovation and business transformation (Strategy, Ethno, UX, UI)
👨‍🎤 Digital x Physical experiences (UX, UI, Proxemics)
🤖 Conversational design (Chatbots, NLP, Decision trees)
🚀 Apps from Zero-to-One (Design systems & ops)

Conversations about the depth, process, the teams, and roles are welcomed. 
(e.g. Need finding, product market fit; Ethnography and design systems; In-person & global remote management)

~ A little on my approach ~

I'm a cross-pollination agent...

Cross-pollination in teams merges diverse perspectives, essential for innovative, user-centric design. This strategy integrates insights from various fields like engineering and marketing, creating products that are both aesthetically appealing and functionally robust, meeting real user needs. Such collaboration ensures holistic product development, considering usability and market fit. This approach is vital for innovative, user-friendly products, crucial in today's fast-evolving digital landscape, and is fundamental for any team striving for excellence in product design and development.

~ My perspective on design ~

I aim for universal, yet bespoke...

Working with clients across multiple countries, I've had the privilege of creating products and services for and with many cultures. This experience has profoundly shaped the methodologies and approaches my team and I employ. In our designs, we focus on crafting unique solutions that resonate with specific cultural nuances, while also adhering to universal design heuristics. This ensures our products are distinct yet intuitively usable, maintaining a balance between cultural relevance and broad accessibility. This approach has been key to the success in delivering user-friendly products and services that are not only differentiated, but also intuitive.

~ How I work ~

Balancing tech, craft, and speed...

This balance in design is about creating a synergy between efficient processes, effective collaboration tools, and a team culture that values quality and rapid iteration equally. This balance is crucial in today's fast-paced digital environment, where the demand for high-quality designs needs to be met with agility and responsiveness... Fostering this thinking is how I and the teams I work with make the best work.  

~ Experience ~

Brand Identity
Brand Strategy
Product Design 
Innovation
Optimization
Acceleration
Incubation
Consultancy
Start-up

~ Locations ~

Los Angeles
New York
Torronto
London
Barcelona
Middle East
Dubai
Seoul
Malaysia

~ Clients ~

Samsung
Google
Fossil
Golden Globes
Soul Cycle
Michael Kors
The Oscars
Verizon
Western Digital
Walmart
California Lottery
U.S. Army
KSA Country Ministry
UAE Utility Authority
MEX Multi-National Retail
National Grid Gas & Power

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Updated: 11.23