It's a mobile world...even when you're looking at buying something as random as tires for your vehicle. Creating a responsive web-based mobile application for BFGoodrich will give people searching for tires the ability to do their tire research anywhere and save it for later.
Design a profiling system that uses the driving habits of the user to makes suggestions and filter through tire options. This web app also saves search information to make it available on a desktop for future ordering.
The team and I explored various ways to optimize the search experience on mobile. We rapid paper-prototyped our ideas. Then, we tested the design.
Pen & Paper
3D Printer + Model