The experience of ordering food at a fast food restaurant starts when you think of the place you want to eat at. We took the existing food ordering experience at Five Guys and enhanced it with a mobile experience.
Create a visual order building experience. Seeing the food built is more engaging than seeing a list of words in your order. The photo-social component makes it fun.
My process started with user needfinding and the identification of holes in their consumer journey. The information models and wireframing followed. Then I designed and rapid prototyped the app. Finally, the app demo story was written, filmed, and edited.
A combination of design, rapid prototyping, and visual storytelling.