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EXPERIENCE DESIGNER
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Five Guys

UX/UI + Design + Demo

    ...

    Bring back

    Some fun

    to ordering
    Fast food ordering apps are more of a utility than something fun to interact with. The Five Guys visual food ordering app is interactive, the design is more appealing, and the social photo sharing makes it fun.

    ...

    The experience of ordering food at a fast food restaurant starts when you think of the place you want to eat at. We took the existing food ordering experience at Five Guys and enhanced it with a mobile experience.

    Visual Order Building

    The Solution

    Create a visual order building experience. Seeing the food built is more engaging than seeing a list of words in your order. The photo-social component makes it fun.

    Five Guys Burger App
    The Role

    My process started with user needfinding and the identification of holes in their consumer journey. The information models and wireframing followed. Then I designed and rapid prototyped the app. Finally, the app demo story was written, filmed, and edited.

    Order Pickup
    Remote Ordering
    Visual Burger Building
    Visual Burger Building
    Photo Sharing Fun
    In-App Photo Sharing

    ...

    XD Thinking

    A combination of design, rapid prototyping, and visual storytelling.

    UX/UI:

    Illustrator

    70%

    Photoshop

    30%

    Prototyping:

    Proto.io

    100%

    Video:

    Premiere

    90%

    Mocha/AE

    10%
    • Experience Designer (XD) - Aldo Padilla
    • XD - Jeff Gottwald